How the Humor Styles Questionnaire can help B2B marketers bring the funny – Econsultancy

B2B marketers are worried about offending audiences with humor. What’s new? There’s a pervasive fear of being funny amongst B2B marketers who continue to disregard the reality that humor isn’t inherently offensive, our unfiltered thoughts are. Humor is the vehicle that delivers a message. It’s a means of strategic communication. By asking the question ‘What’s …

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