Ranking

A Guide to Optimize PDFs and Boost Your Ranking on SERPs

A Guide to Optimize PDFs and Boost Your Ranking on SERPs

Unfortunately, many people ignore PDF files in their on-site strategies. This is one of the worst mistakes that they make. This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often contain valuable and unique content. Remember, search engines crawl and index PDFs effectively. Therefore, optimizing PDFs to achieve […]

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Greg Gifford

Local Ranking Factors: How and When to Follow the Data for Best Results | Webinar + Q&A

Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, and blogs that regularly discuss their importance. You might find yourself following blindly, but we know this doesn’t need to be the case. That’s why

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Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor,

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Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the digital marketing news of the week, plus, deadbeat bird dads, dangerous methods for opening beer bottles, and complimentary shortbread cookies. Here

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Oregon Digital Marketing SEO Ranking Strategies For Emerging Business Launched

Oregon Digital Marketing SEO Ranking Strategies For Emerging Business Launched

A new SEO and digital marketing report for emerging businesses has been launched by Carlos Manuel Guillermo Padron. (Newswire.net — April 29, 2020) — A new SEO and digital marketing report for emerging businesses has been launched by Carlos Manuel Guillermo Padron. He’s a marketing consultant who helps clients to implement the latest strategies to

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Wondering Why Your Business Isn’t Ranking on Google? 4 Tips for Change

Photo by William Iven on Unsplash In today’s business world, owning a website is a must. A website plays a crucial role in ensuring that the business receives many benefits, which include; creating strong customer relations, connecting with the customers at a more personal level, establishing a strong business brand, boosting sales through internet traffic,

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