Reclaiming

SEO: Reclaiming Lost Links from Site Migrations

Backlinks are the cornerstone of Google’s algorithm. Google’s original name was BackRub, referring to the way the algorithm counted inbound links as votes. The process returned better results than competitors’. People noticed, and Google became the world’s leading search engine. To rank highly in Google’s search results, websites need links. But it can be hard […]

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Reclaiming Billboards to Promote Public Art

We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA: “taking back the sky”). A billboard can be just an ad, but it can also be a