Reinforces

New edition of SEO success factors reinforces the importance of content

At SMX Advanced in Seattle on June 4, the 2019 edition of the Periodic Table of SEO Success Factors was officially unveiled. The Periodic Table, first launched in 2011, is updated every two years to reflect changes in Google ranking factors, emerging trends in technology and the evolution of SEO strategy. Hundreds of SEO experts …

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‘Strong’ jobs report reinforces future rate hikes: Dallas Fed’s Kaplan

A stronger-than-expected August jobs report on Friday reinforced Dallas Federal Reserve President Robert Kaplan’s belief that there needs to be three to four interest rate hikes over the next 12 months to maintain steady economic growth. “That tells me that over the next nine to 12 months, we ought to be raising the Fed fund …

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Anand Thaker of IntelliPhi: Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation

The 2018 Marketing Technology (Martech) Landscape Supergraphic was released last month. And just like last year, we caught up with Anand Thaker, who led the data research for this year’s landscape through his company, IntelliPhi. Anand shares with us some of his takeaways from this year’s landscape, including certain categories which went away, and why …

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Duracell’s Snarky Super Bowl Tweet Reinforces 3 Major Marketing Lessons

The Philadelphia Eagles have been crowned world champions and Super Bowl 52 is officially in the books. With commercials this year costing an average of $5M for a 30-second spot, it’s not surprising to see many brands shy away from the price-tag. However, that didn’t keep some of them from still getting in on all …

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