Relationships

How to maximise creativity within client-agency relationships – Econsultancy

As a client, it’s often difficult to know how much freedom to grant your agency. Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go …

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Gift-giving shopping behavior from religious holidays to relationships and beyond

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure.  As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure.  Microsoft Advertising (my …

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TikTok censored posts about Trump, Christianity, and LGBTQ relationships

TikTok‘s 500 million users aren’t there to fight about politics, troll their enemies, or shitpost for lolz. They’re mostly a community of inclusive, fun-loving content creators who support one another. You can thank the Chinese government’s commitment to exporting censorship for that. A recent report from The Guardian revealed that ByteDance, the Chinese company that …

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Text Conversations Build Customer Relationships, Says Twilio CEO

“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring out that actually if you create this dialogue it creates great …

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