On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s expert On the Fly is Ian Cleary of Razor Social. Ian helps brands bridge the gap between marketing and …
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
As a client, it’s often difficult to know how much freedom to grant your agency. Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go …
How to maximise creativity within client-agency relationships – Econsultancy Read More »
Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure. Microsoft Advertising (my …
Gift-giving shopping behavior from religious holidays to relationships and beyond Read More »
TikTok‘s 500 million users aren’t there to fight about politics, troll their enemies, or shitpost for lolz. They’re mostly a community of inclusive, fun-loving content creators who support one another. You can thank the Chinese government’s commitment to exporting censorship for that. A recent report from The Guardian revealed that ByteDance, the Chinese company that …
TikTok censored posts about Trump, Christianity, and LGBTQ relationships Read More »
“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring out that actually if you create this dialogue it creates great …
Text Conversations Build Customer Relationships, Says Twilio CEO Read More »
