Salesforce

Small Business Sustainability Plan: How to Develop One of Your Own

Sustainability is always on our minds here at Salesforce — but what about the rest of our community? Recently Salesforce Research surveyed 1,300+ Dreamforce attendees to find out. We learned that employees of small and medium businesses (SMBs) feel strongly about their employers’ sustainability practices: 75% of respondents from companies with 250 or less employees …

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Earn Customer Loyalty: Here’s How Small Businesses Do It [Infographic]

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a …

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Building Remote Team Culture with Strong, Personal Relationships

When you hear the phrase “building team culture” you might envision lively office parties and team lunches, but with geographically-distributed teams and 70% of the world’s workforce working remotely, culture in the future of work means thinking beyond the physical office. Wondering how to strengthen your small business’s culture when you have remote employees? Part of building a positive …

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How to Protect Your Small Business From a Cyberattack

This article was written by Joe Galvin, Chief Research Officer at Vistage, a Salesforce partner. Like a heart attack, a cyberattack can strike at any moment — and cause almost instantaneous damage to your company’s productivity, credibility, financial security, and more. Beyond the trouble, this threat is expensive. According to the National Center for the Middle Market …

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth …

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Anatomy of a Unicorn Business and How to Become One

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006% chance to achieve unicorn …

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SalesForce Launches Sustainability Cloud Ahead of Climate Week 2019

Climate change has been in the news, with people on both sides of the issue debating what should or shouldn’t be done. In the meantime, companies large and small are taking steps to minimize their own carbon footprint, with global sustainable investing (PDF) reaching $30 trillion in 2018, a 34 percent increase over the previous …

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3 Keys to a Healthy Sales Pipeline: A Small Business Guide to Better Selling

By Valerie Schlitt My Uncle Jack was a salesman. When our family got together, he would talk about the fancy restaurants he’d go to, the traveling he’d do to meet his clients, and the golf courses where he’d play. I also remember how he’d describe his approach to door knocking and cold calling. He had …

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How a Small Business Saved 20 Hours Per Week With One Technology

Traditional small businesses may be hesitant to dip their toe into new technology. But for 5P Consulting, a small consulting firm founded in San Diego, technology is the very business of their business. 5P Consulting’s mission is to optimize organizations and drive them to improve business productivity through process and technology. After investing in the right customer …

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