Respond

U.S. marketers respond to Google’s $57 million GDPR fine

A-From MTT, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Google / Good To SEO

Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million fine for not prominently displaying required information and obtaining adequate consent for ad targeting. The fine is substantial, but won’t make a dent to the multi-billion dollar company. CNIL, France’s regulatory authority, justified the size […]

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Facebook and Microsoft respond to NYT report on data sharing

Channel: Social Media Marketing, facebook data sharing, Facebook: Privacy, Microsoft: Privacy / Good To SEO

After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were portrayed. The New York Times report, which appeared in Dealbook in the business

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Google Assistant Will Now Respond Differently When Users Say “Please”

SEO BLOG / Good To SEO

Google has rolled out a number of new features for Assistant, including a new way of responding to users who ask polite questions. When users say “Please” or “Thank You” then Google Assistant will extend the same courtesy in response. For example: “Hey Google, please set a timer for 5 minutes.” “Thanks for asking so

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Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

EnterpriseMarketingNews, EnterpriseWebPro, MarketingNews, SmallWebBusiness, Social Media / Good To SEO

It’s been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-app ads will be placed in the Status feature, as confirmed during the 2018 third-quarter earnings call in October. The move to put advertisements on the private messaging app was among Facebook’s plans to

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People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast] : Marketing Podcast

Content, Metrics & ROI, Public Relations, Social Media / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rohit Bhargava, social media strategist and author most recently of Likeonomics, has a philosophy of business books that is based on the simple notion that such books need to be useful. “There’s a difference between the moment when you buy

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Google to notify those who leave reviews when business owners respond

SEO BLOG / Good To SEO

Google announced both on Twitter and in its forums that it will notify customers or users who leave reviews on Google Local results after owners respond to their reviews. Reviewers will receive an email notification when a business responds. Google also plans to add mobile push notifications at a later date. Marissa Nordahl, community manager

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5 Reasons Why We Are Wired to Respond to Visual Marketing

SEO BLOG / Good To SEO

We always hear that visuals are a key component in our social media marketing strategy, but why? The real reason is…science. People are wired to process and respond to visuals much faster than words. In fact, our brain processes visuals 60,000 times faster than text. Research shows that we retain only 10 to 20% of the

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New Report Finds Consumers Respond Best to Entertaining Social Ads, Not Discounts

SEO BLOG / Good To SEO

So, with all the discussion around the misuse of social media data to manipulate users, do people trust social ads less as a result? You bet – according to the latest research from Sprout Social, in which they sought opinion from more than 1,000 social media users in the U.S., 27% of consumers say their

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Text vs. Images: How People Respond to Visual Marketing

SEO BLOG / Good To SEO

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content. The team at PR and content marketing partner for brands iScribblers produced

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How to respond when customers get sour on social media

Channel: Social Media Marketing, Facebook, SEO BLOG, Social media marketing, Social Media Marketing Column, twitter / Good To SEO

In today’s “always on” digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they’ll be heard and, more importantly, where they know they’ll get a response. That’s why we see that Twitter has become a prime avenue for customer interaction with companies. For

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