Retention

3 Crowd-Pleasing Recipes for Customer Retention with ABM

3 Crowd-Pleasing Recipes for Customer Retention with ABM

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%.  In recent years, account-based

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Customer Retention As, More Important than Acquisition, Say 93% of Pros

In order to retain the customers, you currently have you first had to acquire them. So, once you have your customers, how important is customer retention? According to a new survey and report from Brightback, 93% of professionals in subscription businesses think it is just as or more important than the acquisition. The value of

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Are your acquisition efforts the root of your retention issue?

The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring revenue model (versus traditional transactional relationships with customers), retaining high-value customers is more important than ever. After all, depending on what industry you’re

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