Customer Satisfaction

71% of Consumers Prefer Buying from Companies Aligned with Values

Seventy one percent of consumers prefer buying from brands that align to their values. This statistic was unveiled by 5W Public Relations’ 2020 Consumer Culture Report. Brand Values Alignment Millennials find buying from companies that share their values even more important. In fact, 83% of this demographic stress the importance of value alignment. And they …

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Free Book Excerpt: Ignore Your Customers (And They’ll Go Away)

  Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go …

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Customer Retention As, More Important than Acquisition, Say 93% of Pros

In order to retain the customers, you currently have you first had to acquire them. So, once you have your customers, how important is customer retention? According to a new survey and report from Brightback, 93% of professionals in subscription businesses think it is just as or more important than the acquisition. The value of …

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What Male Customers Want — Analyzing Their Shopping Behaviors

Want to attract more male shoppers to your business? Start by tossing out old stereotypes about men hating to shop. And forget most of what you assume about male shopping behavior. A recent consumer survey by First Insight reveals men are actually shopping more than women across most online and traditional retail channels. And they’re …

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Learn why customers leave your subscription business

Subscription businesses have dramatically increased in popularity in recent years. About half of consumers now subscribe to at least one media subscription service. And more than 15 percent have signed up for subscription services from ecommerce businesses. You want your business to be successful over a long period of time. So you need to keep …

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10 Business Apology Letter Examples

Pretty much every business will have to apologize for something at some point. However, many companies don’t do this effectively. Mastering the art of the apology can help you keep customers’ business, secure future business, and improve customer loyalty, and avoid negative buzz that could harm your reputation going forward. Business apology letters are essential …

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Customer Appreciation: 10 Ways Businesses Can Show Their Gratitude

With so many different options available for customers, it’s important to recognize and acknowledge the consumers and clients who choose to do business with you. Showing some customer appreciation not only helps people feel valued, but also engages your employees, as it strengthens the relationships between customers and your staff. There are countless ways your …

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Why Having Too Many Apps Running Your Business Will Hurt You

  Service-based business owners face a new generation of customers. In the age of social media and online shopping, customers expect businesses to deliver an unprecedented high-level of service online and offline. You must stay available around the clock. And create a personalized experience for every customer. As a result, many owners try to conquer …

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It is now the top marketing metric, but what does “customer satisfaction” mean? – Econsultancy

According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions. UTS Business School researchers looked at over 4,000 marketing plans from more than …

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The Psychology of Customer Service: Science-Backed Tips to Increase Customer Satisfaction

By Marwan Jamal Taking care of customers has always been crucial to business success. In fact, stock experts have found that brand loyalty is the most reliable aspect in predicting a company’s performances in both short and long-term futures. A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction …

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