RFPs

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings with rich snippets − such …

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4 Reasons Why RFPs Need to Die (and 2 Reasons to Save Them)

“We’ve always done it this way. It’s an industry standard.” We hate hearing that. Doing what’s always been done, just because that’s the way it is, is the quickest way to kill a business. While the standard Request for Proposal (RFP) won’t kill all businesses, it’s definitely killing some, by hacking away at relationships and …

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