Strategy

Seven lessons every company can learn from the death of MoviePass – Econsultancy

After more than a year of struggles, the beleaguered movie ticket subscription service MoviePass is shutting down. An announcement sent to subscribers and posted on the company’s website last week explained: “Over the past several months, MoviePass worked hard to relaunch its groundbreaking subscription service and recapitalize the company. While we were able to relaunch …

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3 Ways to Cross-Sell With Professional Voicemail Greetings

If you’re looking to maximize the investment of your on hold messaging, consider implementing strategies to cross-sell with professional voicemail greetings. Consider these statistics:• It costs five times more to attract a new customer than it does to keep an existing one.• Forty-four percent of businesses focus marketing efforts on customer acquisition while only 12% …

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Brand marketers are more comfortable taking political stands even as the stakes rise – Econsultancy

According to the Duke University Fuqua School of Business twice-annual CMO Survey, more than a quarter of top marketers now believe it’s appropriate for their brands to take positions on political issues. That’s up significantly from February 2018, when the CMO Survey began asking respondents about this subject. At that time, just over 17% expressed …

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