Strategy

7 Rules for More Effective Social Media Marketing

By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our …

7 Rules for More Effective Social Media Marketing Read More »

Top Seven Best Google Analytics Plugins for WordPress (2020)

According to W3Techs, Google Analytics is used by 85.1% of all the websites with a known analytics tool. So basically, almost every website that you visit is probably using Google Analytics. If you want to have your WordPress site join the club, there are two basic routes that you can follow to add Google Analytics …

Top Seven Best Google Analytics Plugins for WordPress (2020) Read More »

Change Management For Marketers Webinar – Econsultancy

26th November 2019 | 2pm GMT With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to understand how to manage change and complexity has never been greater. This webinar draws from Econsultancy’s popular new report on Change Management for Marketers to give practical advice to senior …

Change Management For Marketers Webinar – Econsultancy Read More »

Using Velocity as a Management Instrument? Don’t Do It!

In organizations in which agile transitions take place, the ancient English proverb Blood is thicker than water is frequently appropriate. It is decided to adopt agile working, there is talk of Scrum, self-organizing teams, Sprints, standing meetings, sticky notes on the wall, etc. etc. Everybody has to change with the times, the whole organization has …

Using Velocity as a Management Instrument? Don’t Do It! Read More »

Multichannel Attribution: How to Measure the Unmeasurable

If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing, …

Multichannel Attribution: How to Measure the Unmeasurable Read More »

UX will not make you Uber, but it’s still important – Econsultancy

In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison …

UX will not make you Uber, but it’s still important – Econsultancy Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com