Marketing Smarts: Rhetoric and the Art of Persuasion : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Marketers understand what rhetoric’s all about,” says Jay Heinrichs, this week’s Marketing Smarts podcast guest. “They understand that it’s not about words sitting around looking pretty. It’s not about self-expression. It’s about understanding language and how it affects people’s view …

Marketing Smarts: Rhetoric and the Art of Persuasion : Marketing Podcast Read More »