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Marketing execs expect data privacy investments to rise in 2020

American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed in the same study expect their company investments in data privacy to increase this year. Eighty-four percent of …

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Will location data rise as cookies crumble?

Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this allows companies to a gain deeper understanding of their own customers than first-party data would enable by itself. CPG brands, automotive, media publishers. I spoke …

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New challenges ahead for attribution with the rise of intelligent tracking prevention

Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead. Below is the video transcript: Hey, I’m Simon Poulton. I am the vice president of Digital …

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