Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this allows companies to a gain deeper understanding of their own customers than first-party data would enable by itself. CPG brands, automotive, media publishers. I spoke […]
Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead. Below is the video transcript: Hey, I’m Simon Poulton. I am the vice president of Digital
New challenges ahead for attribution with the rise of intelligent tracking prevention Read More »
According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays that deal with or in deceit, aided and abetted by the advancement of technology and social media in the post-truth age. Erasing
Lies and bias on the rise in marketing and public relations Read More »
Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now.
8 Facebook Analytics Tools to Help You Rise in the Algorithm Read More »
The rise of robotics and automation across all industries is not something new. From automotive, warehousing and logistics to supply chain management to travel and hospitality to healthcare, robotics has become the most critical innovation of this decade. Talking particularly about healthcare, experts believe that autonomous robots could soon be regular members of any hospital’s
The Rise of Robotic Surgery in the Healthcare Industry Read More »
Chuck Forbes – November 20, 2018 Voice technology has become a part of our daily lives and will continue to integrate further into our routines with the goal to help us be efficient, find relevant information and control settings in our homes or business. Google Home and Amazon Echo are the most popular voice technology
The latest Small Business Employment Watch Report shows a tight job market has positively affected wage growth in October. The annualized growth for hourly earnings has reached 3% and the annualized growth of weekly earnings touched 3.36% in October 2019. Wage data is a critical economic indicator to understand the welfare of workers and their
Tight Job Market Keeps Wages at Small Businesses on the Rise Read More »
MRInsights.biz has expanded its reports’ database with a new research study on Global Search Engine Optimization (SEO) Tools Market Growth (Status and Outlook) 2019-2024 which highly involves chapter wise explanation for every aspect of the market. The report features a precise summary of the business valuation, SWOT Analysis, market size, revenue estimation and regional viewpoint
Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, Instagram Stories Ads and Instagram Feed Ads, said Facebook CFO David Wehner during the company’s third quarter earnings call. “The
Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads Read More »
Share to facebook Share to twitter Share to linkedin Jenner had already branded sweatshirts with the phrase (and her face as the sun) that sold out in … [+] mere days through her online Kylie Shop. Photo by Kevin Tachman/MG19/Getty Images for The Met Museum/Vogue Topline: Kylie Jenner (following a long, aggressive family tradition) filed
Here’s How Kylie Jenner Could Keep Monetizing ‘Rise And Shine’ Read More »
