The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home) […]