Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no …
Schema.org is hard; we’re making it easy • Yoast Read More »
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it. What is Schema markup? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that …
The complete beginner’s guide to Schema.org markup Read More »
Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them easier for search engines to understand. It’s designed to be a universal “search engine language”, and was jointly developed by Google, Microsoft, Yahoo!, and Yandex. It has numerous benefits for SEO, …
Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing support includes validation for schema.org markup in Microdata or RDFa format only. After seeing this tweet from CBSi’s Jon Henshaw, we reached out to Bing …
Bing has confirmed support for JSON-LD formatted Schema.org markup Read More »
Posted by alexis-sanders Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s …
