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How to Use Social Media to Substantially Improve Your SEO

In our modern world, social media is now one of the first places where many customers are interacting with businesses. But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. In fact, 54% …

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social …

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Five easy SEO strategies: Increase search engine rankings and gain qualified customers

Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers. Search engine optimization (SEO) is a technique used to assure that customers searching for a product or service can easily find a company’s website on search engines such as Google. Just as a physical location is …

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The evolution of SEO and the shift from point solutions to platform

In the practice of SEO, as in life, the only constant is “change.” Even the pace of change in SEO is changing. It’s accelerating as results grow ever richer and more personalized, search engines more numerous and specialized, and searchers increasingly expect to be able to summon answers whenever, wherever and however they like. Though …

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Study: How ready are businesses for voice search?

“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In …

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Bing takes over Yahoo ad delivery: Five things to prepare

January saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March. Oath had been renamed Verizon Media and Yahoo Gemini had switched to the name “Oath Ad Manager” only recently but Verizon (who agreed to the acquisition of Yahoo Inc. in 2016) are clearly trying to …

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