Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we care Google is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a …
It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018. Google Ads has a built-in feature that provides users with an optimization score and recommendations to improve it. This sounds good in theory. But what would happen if you …
Do You Really Want a 100% Google Ads Optimization Score? Read More »
Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality …
Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Read More »
Companies of all sizes rely on project managers to ensure everything runs smoothly, which is why they’re commonly paid six figures for their expertise. If you’ve been eyeing that management position, the Complete Project Management Bundle can help accelerate your plans. With the promo code featured today, you can shave off another 40%. This massive …
Score 30 hours of project management training for $17 with promo code Read More »
NEWARK, Del., Oct. 10, 2019 /PRNewswire/ — 10Web, an all-in-one platform for building, hosting, and managing WordPress websites, has announced the launch of 10Web 2.0. with innovative website optimization technology that’ll help web developers, agencies, and ordinary users make their sites significantly faster on both desktop and mobile. The new platform component guarantees a 95+ Google …
Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue reading → The post How to Score Your Content Assets for Long-Term Success appeared first on Content Marketing Institute. Source link
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Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller. This was stated in the most recent Google Webmaster Central hangout when Mueller was asked how a site can increase its authority. The webmaster who asked the question says their site lost a significant amount of organic traffic following …
John Mueller: Google Doesn’t Give Your Site an ‘Authority’ Score Read More »
Leaders of the College Board, which operates the SAT, wants a retest of its effort to help admissions officials understand the relative privilege of test takers. Last year the nonprofit began piloting what it called the Environmental Context Dashboard, a system that assigned a score of 1 to 100 to every student who took the …
College Board Ditches ‘Adversity Score’ and Revamps Effort to Give Context to SAT Scores Read More »
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that …
11 Ways to Improve Your Facebook Ads Relevance Score Read More »
As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. Learning about paid ads and how they work is yet another skillset that can …
AdWords Quality Score: What Marketers Need to Know Read More »
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. Google Ads will assign an individual score to each campaign type, and provide a combined score at the account level. Scores for shopping campaigns range from 0% to 100% – a score of 100% means the campaign is optimized to …
Google Ads’ Optimization Score Now Includes Shopping Campaigns Read More »
