Rich snippets only appear in organic search results when the underlying HTML for that page has been marked up with structured data. This rich snippet example is product reviews for a shoe.

Google Muzzles ‘Self-serving’ Review Snippets

With a new algorithm, Google is determined to remove “self-serving” reviews from rich snippets in search results. Thankfully for ecommerce companies, traditional product reviews on product pages shouldn’t be affected. Google announced guidelines last week on the types of information that can trigger review rich-snippets and how to mark up reviews to qualify. Before I …

Google Muzzles ‘Self-serving’ Review Snippets Read More »