seo

2010 serps vs 2020 serps

Measuring SEO Value Beyond Rank & File: How to Attribute Content Value

Marketing has always been about understanding and shaping behaviors. To achieve this aim, we must communicate effectively with our audience. Content is the necessary vehicle for delivering these messages. It has the power to persuade, entertain, excite, and inform people. As we gain the capability to attract Google traffic through images, videos, and even podcasts, …

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Content creation guide: How to effectively think of SEO at every stage

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares …

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Three Best-Practices to Align Web Development With SEO

Three Best-Practices to Align Web Development With SEO

Although search experts are the ones who determine the best strategies for organically ranking a website, the execution of much of that work is done by Web developers. And that means your website’s success relies on the two teams’ maintaining a positive working relationship. That relationship is important when things are going smoothly, but it’s …

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Five SEO content types to power and grow your business through 2020

Five SEO content types to power and grow your business through 2020

30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.   Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real …

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How Can Content Marketing Improve Your SEO?

How Can Content Marketing Improve Your SEO? – Social Media Explorer

How Can Content Marketing Improve Your SEO? For someone looking for ways to improve their search ranking and overall site performance through SEO, telling them to invest in content marketing might seem like a lame idea. Like for real, why would anyone want to invest in something that’s meant for human consumption when they’re trying …

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