The beauty industry is a saturated market, filled with a multitude of brands vying for the attention and loyalty of consumers. A stand-out product or interesting story is no longer…
Shaping
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Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and…
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In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity. With programmatic now fully implemented into most media strategies, new…
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A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are…
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Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days. The game changed…
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How is technology changing the retail industry? Technologies are engaging customers both in stores and online. Earlier retail means only physical store but at present due to the revolution in…