By Megan KellyStaff Writer The College’s School of Business hosted a “Business of Sports” panel on April 24 at 6 p.m. in the Library Auditorium, where panelists discussed their careers, businesses and advice for those in attendance. The panel, which was moderated by alumnus Rob Roche (’93), an adjunct professor at the College and president […]
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SEO business seems to be the most profitable business currently due to its never-ending demands by the clients. Nowadays, retailers are more into online platforms as they know it is one of the biggest sources to generate sales. Not just product retailers, but plenty of small to large scale companies are even into online
Marketing Should Be Signal Not Noise In 2002 a Korean doctor named Paek-Jae-Cho identified a problem we are all familiar with: information pollution. We are faced with a constant influx of information from social media, rapid news cycles, and bombardment of commercial materials. The proliferation of information in the internet era has led to many
Google was recently granted a patent with a wide range of practical applications. The patent covers how, with machine learning, they can predict a ranking signal value when the value is unknown. Given the vast amount of content on the internet and more coming daily, Google needs to find a way to assign value to
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It’s not often you face a lot of WiFi issues on your iPad. Apple designed their iPads to latch onto the available network pretty good. But even then there are exceptions, and when you get caught into one, it may really turn out to be pretty frustrating. It’s not really that hard to boost the
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We’re entering an interesting stage for social platforms, one which seems to be shifting focus from corporate benefit to community good. Of course, both elements need to co-exist – you can’t run a business without an eye on profit. But amidst the controversy in the wake of the 2016 US Presidential Election, and the ways
Keyword phrases are the fuel that drives many online marketing efforts, including search engine optimization, paid search advertising, and even content ideas. If marketers do a better job in selecting keyword phrases, they may do a better job promoting their products and content. One way to improve keyword ideas is to aim for specific audience
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December 11th, 2017 Many social networks today like Facebook, Instagram, and Snapchat support video, so YouTube may seem like yesterday’s news. For many businesses, however, it still offers the best opportunity to reach your target audience via video. YouTube users arrive ready for video content. They’re more likely to stick around longer—provided the video holds
Are You Overlooking This Powerful YouTube Ranking Signal? Read More »
Scorpion, the Santa Clarita-based internet marketing firm, officially opened its new 100,000-square-foot headquarters today. More than 400 employees will start work next week in the building, on Entertainment Drive overlooking Magic Mountain Parkway at Interstate 5, next to Sunkist’s headquarters. “This is a very exciting time for us,” said Scorpion CEO Rustin Kretz. “Our
Scorpion opens new 100,000-square-foot HQ – Santa Clarita Valley Signal Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Please lie here on my purple chaise-longue and let’s play word association. When I say “McDonald’s,” what’s the first word that comes into your head? Beef. Fries. Quarter Pounder. Big Mac. Unhealthy. Stop, stop. I just
