Signaling

Devin Nunes and the Power of Keyword Signaling

On September 26, the House Intelligence Committee held a hearing to investigate a whistle-blower complaint against President Donald Trump. In Congressman Devin Nunes’ opening remarks, he argued that this was just another example of news media and Democratic “information warfare” spreading “hoaxes” that delegitimize the president. His argument was similar to his remarks during a …

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Is Your Digital Advertising Signaling the Right Message to Buyers?

There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Signaling theory posits that consumers trust brands based less on the compelling …

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Starbucks Just Learned that Virtue Signaling Isn’t Enough, You’ve Got to Be Virtuous

Remember when then Starbucks CEO Howard Schultz declared that his baristas were now going to spend there time serving coffee and lecturing–oh, oops–discussing race with their customers? Because who better to discuss race relations than a Starbucks employee? I’m sure that’s what the two black men who were arrested at a Philadelphia Starbucks thought. “Boy, I’m …

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