skew

Understanding referrer clicks and how they can skew search engine market share

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an …

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Sockpuppet nation: How fake commenters and other online ploys skew what you read

Last month prominent Israeli journalist Raviv Drucker published an article in the Hebrew edition of Haaretz titled “Netanyahu’s Army,” which claimed that the prime minister’s Likud party pays sockpuppets (people using false online identities) and trolls to plant fake comments online praising Likud members and denigrating the party’s rivals. “Likud is not the only party …

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