slips

Email Slips To Fourth Among Effective Tactics, Study Finds 01/11/2019

Email, while tied to every form of digital marketing, has sunk to fourth among the most effective tactics, according to Marketing Resource Effectiveness, a study by Ascend2. Email marketing campaigns are seen as effective by 39%. In contrast, 53% say social media is effective, while 48% feel that way about content marketing and 47% about …

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Native ad buying surges 74%, programmatic slips 12%

According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: MediaRadar (July 2017) According to the …

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