30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on […]
How social media influence 71% consumer buying decisions Read More »
Instagram marketing has been on the rise in the last couple of years as more and more people are converting through social media websites rather than a conventional advertisement. After all, money flows towards the platforms where the audience goes. Luckily, for small businesses like clothing or outfit brands, the rise of Instagram marketing has
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As one of the world’s foremost social media outlets, Twitter boasts an impressive 330 million users. From celebrities to politicians to popular brands, Twitter provides people with a simple, concise and highly effective vehicle through which they can spread their message. Unsurprisingly, many businesses have taken notice of Twitter’s popularity and incorporated it into their
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Creating social media content has become an essential marketing function. However, it can be difficult to know what content will be the most effective. The general rule is that it is always quality over quantity. If you are not careful, your content can easily start hurting your business instead of helping it. The most effective
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Marketing and advertising are commonly thought of as the same thing. On the contrary, there is a difference between the two terms. In this article, you will learn what differentiates marketing and advertising, what social media marketing means, and some marketing strategies – Marketing Marketing involves design, creation, and research. These steps work towards the
Every other day we get to hear some changes occurring in the SEO world. These things change because of the increasing numbers of visitors and businesses. These norms help uplift the companies that provide high values to the customers and are more relevant and force them to change whose content is irrelevant. In this changing
Essential SEO Strategies You Must Apply to Boost Your Traffic Read More »
Run around marketing circles long enough and you’re bound to come across the concept of social media listening sooner or later. It’s been on everyone’s lips as it’s an effortless way to capitalize on your social media presence to amplify every aspect of your marketing plan. It all rests on choosing the right tool for
How to Choose a Right Social Media Listening Tool? Read More »
Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide if something’s great – your readers do. Anyone who’s been at this for a while knows the bone-numbing horror of
Stop Saying ‘Create Great Content’ – Say This Instead Read More »
Executives at Facebook are reportedly considering the option of a “kill switch” that would turn off all political advertising in the wake of a disputed presidential election. Put more simply: Executives at Facebook are reportedly admitting they were wrong. As recently as mid-August, Facebook leaders were on a press junket touting the site’s new Voting
Facebook’s ‘Kill Switch’ Solves the Wrong Problem Read More »
Any website’s end product is attracting a significant number of following then selling your brand or content. First, it’s unfeasible to improve what you aren’t keeping track of, and with Google Analytics, you can keep elementary track of your site. This article aims to give you some postulates on some SEO basics to get more
