Spam

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more […]

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Google Research: UGC Spam and User Experience

SEO BLOG / Good To SEO

Google published research that studied the effects of user generated content (UGC) spam on user experience. The research uncovered interesting insights on user experience and points the way to further research. This research was focused on UGC spam on a Google Play type of review page. Each group was shown 100 reviews with a small

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Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

SEO BLOG / Good To SEO

Last week, I drove down to Washington, D.C. to interview one of the still most well-known Google personalities in the SEO space: Matt Cutts. He served as the head of web spam at Google and was one of the company’s first employees, joining in 2000. Cutts took a leave in 2014 and officially left Google

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Hacked Joomla, Link Spam and Negative SEO Fears

SEO BLOG / Good To SEO

Recently, igaming affiliates have been complaining about something that to many of them looks like negative SEO against their sites. A number of people have reported seeing links to their sites from pages that look like this: However, this is not negative SEO against any specific sites but a byproduct of a link spam scheme

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Bing Spam Penalties, Google Local Ranking Update, Speed Reports & More

SEO BLOG / Good To SEO

This week in search I posted the big monthly Google Webmaster report, so catch up there quickly. Bing announced a boat load of new search spam penalties that is rolling out. Google may have done a local search algorithm update this week. Google shared some details on what it is working on for health and

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Here’s How Your Customers Define Email Spam

SEO BLOG / Good To SEO

February 24, 2016 By John Bonini About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. Casey Hogan was frustrated, as she had just received her tenth—tenth!—upsell email from a brand that she had been

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How it looks when a contact has given you consent for marketing communication.

Emails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It

SEO BLOG / Good To SEO

Worried about your emails going to the spam folder? We’ve got you covered. In this article, we’re sharing 12 reasons why your emails go to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you’re about to see, you’ll be able to fix most

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Spam Traps: What They Are and How to Avoid Them

SEO BLOG / Good To SEO

Spam traps (also called honeypots) are used to identify and monitor spam email. Anti-spam organizations, Internet Service Providers (ISPs), and corporations use spam traps to lure spammers. But why should you care? You’re not a spammer! Unfortunately, even well-intentioned senders can end up with a spam trap on their contact list. Spam traps can cause

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The Definitive List of Email Spam Trigger Words

SEO BLOG / Good To SEO

Email marketing is as much an art as it is a science. You want your subject lines to effectively capture the attention of your recipients and entice them to click, but you also don’t want to risk being flagged as spam. Unfortunately, email platforms are becoming more intuitive by the day, which means if you’re

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Prevent Bots, SPAM, and Data Garbage in Your Digital Marketing Forms

Demand and Lead Generation / Good To SEO

by Patrick Enderby Last updated October 10, 2019 As a modern digital marketer, you can relate. You set up an awesome campaign with solid assets and capture points that are compelling and relevant to your target audience. You then check to see how many leads you have captured, and surprise! The number is much larger

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