by Patrick Enderby Last updated October 10, 2019 As a modern digital marketer, you can relate. You set up an awesome campaign with solid assets and capture points that are compelling and relevant to your target audience. You then check to see how many leads you have captured, and surprise! The number is much larger […]
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Your company’s website is probably your most powerful marketing and sales tool, yet many businesses neglect to create an enjoyable digital experience that drives conversions. Factors such as content, loading speed, design, and structure all play an important role in encouraging prospects and existing customers to continue navigating your site. Failing to account for these
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Call-to-Action Best Practices by Marketing Channel Before we dive into how many CTAs to use in each marketing channel, I need to reiterate that every single marketing asset you create must have some sort of call-to-action on the page. Failing to include one only motivates your prospects to stay put and does very little in
3) Develop Great Content Marketing to Entice Your Audience Nothing I’ve written so far is going to matter much if you’re not consistently pumping out great content that reflects your brand’s tone and positioning. This requires a proper SEO audit of your existing content across all of your digital properties to establish a baseline of
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Results-focused marketers know that their marketing efforts are only successful if they contribute to their organization’s bottom line. That requires them to go beyond focusing on brand awareness to develop marketing campaigns and collateral that attract, nurture, and, most importantly, convert leads into customers. In other words, our job, as marketers, is to motivate our
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Use Keyword Research Tools to Gather Long-Tail Keywords By now, you’ve got a firm grasp of your business goals and objectives, as well as the primary keywords you want to use to garner interest and attract prospects. The next step is to go a little further down the rabbit hole by using keyword research tools
3) Strive for Paid Search Campaign Continuity to Improve Quality Score and Ad Rank Achieving great paid search results is difficult because of the intense competition and Google’s lofty expectations, but that doesn’t mean it can’t be done — especially if you can wrap your head around one critical element of all successful paid search
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3) Don’t Forget About Existing Customers Every now and then we need to remind ourselves that keeping our existing customers happy should be our top priority. What’s more, people who have already bought from you are your best leads for potential upsells! And since you have all the information (and permission, in most cases) you
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Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey,
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Even the largest, most experienced, most informed, and well-resourced marketing teams find it difficult to stay ahead of the latest marketing trends and adjust their marketing efforts accordingly. Now, just imagine what it’s like being part of those 1-2 person teams that are simply trying to keep their head above water. If that’s where you
