Specialty

Specialty Chemicals Market

A comprehensive sketch of specialty chemicals industry in terms of the regional landscape

The recent commissioning of a new specialty chemicals plant in Saudi Arabia by Dow and Aramco will have a major impact on specialty chemicals industry, given that geographical expansion is one of the key growth strategies adopted by vital industry players. The chemicals giant and the Saudi petroleum behemoth have jointly established this integrated chemical …

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Graphene market to become the next disruptive trend in specialty chemicals space

With an endorsement of possessing unique material properties, graphene market is aptly bringing a revolution across myriad end- use domains. The past few years have witnessed immense breakthroughs in graphene research, which not only have led to significant advancements in its mass production, but also have gathered enough substantiations to widen its application matrix.  Graphene, …

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Know Your Niche: 4 Ways to Market Your Specialty Business

Know Your Niche: 4 Ways to Market Your Specialty Business When you’ve got a product everyone needs, marketing opportunities are everywhere. But when you’re chasing just a handful of customers, the spray-and-pray approach won’t cut it. Niche companies need an equally specialized marketing strategy. But having a narrow customer base isn’t necessarily a bad thing: …

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