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How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

SEO BLOG /

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look […]

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Xseed will bring Story of Seasons: Friends of Mineral Town to PC, publish Potionomics

Xseed will bring Story of Seasons: Friends of Mineral Town to PC, publish Potionomics

Technology NEWS /

Xseed Games made a couple of announcements today during the PC Gaming Show. One of them is adding a platform to one of its important series, and another is for a new publishing agreement with an indie developer from Seattle. Both moves reinforce Xseed’s focus on bringing niche games from Japan to the U.S. but

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Google’s medical AI was super accurate in a lab. Real life was a different story.

Google’s medical AI was super accurate in a lab. Real life was a different story.

Technology NEWS /

Sounds impressive. But an accuracy assessment from a lab goes only so far. It says nothing of how the AI will perform in the chaos of a real-world environment, and this is what the Google Health team wanted to find out. Over several months they observed nurses conducting eye scans and interviewed them about their

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A story of launching a product, it failing, getting unexpected feedback, and repositioning that product (it went on to make $1 billion in revenue for the startup). : marketing

A story of launching a product, it failing, getting unexpected feedback, and repositioning that product (it went on to make $1 billion in revenue for the startup). : marketing

SEO BLOG /

Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (celebrated marketer, author, keynote speaker, and positioning expert.) I asked her to tell me a story that illustrated the value of positioning but also one

A story of launching a product, it failing, getting unexpected feedback, and repositioning that product (it went on to make $1 billion in revenue for the startup). : marketing Read More »

Top Story: Zoho Announces Emergency Subscription Assistance

Coronavirus Biz Advice, Small Business News /

First some governments requiring many “non-essential” businesses to close their doors. Second many customers are staying away to avoid becoming ill. The result can prove a real challenge to a small business’s bottom line. But don’t worry. Zoho is here to do it’s part to help small businesses survive. The software company is providing a

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