If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown […]
How To Use Google’s Structured Data Markup Helper Read More »
This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you. The goal is to demystify Schema.org structured data. What Is Structured Data? In the most general
Structured Data Explained for Beginners: A Simple Guide Read More »
Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information.
Unstructured Data Vs. Structured Data: A 3-Minute Rundown Read More »
What Do We Really Know About SEO?: Even after the success marketing professionals have had driven by search engine optimization, there are plenty of aspects of SEO that are still unknown and being tested. The major search engines haven’t disclosed the details behind why some websites rank higher than others or which site attributes are
Increase the Quality of Your Site With Structured Data Read More »
When I submit this variation the Google structured data tester doesn’t recognize the areas served schema but when I try any variation I get an overall error. Please help an amateur schema editor <script type=”application/ld+json”> { “@context”: “[https://schema.org](https://schema.org)”, “@type”: “RealEstateAgent”, “name”: “Bayou Realtors”, “image”: “[https://s3-us-west-2.amazonaws.com/hh-wp-images/sites/1080/Logo-Smaller-2.jpg](https://s3-us-west-2.amazonaws.com/hh-wp-images/sites/1080/Logo-Smaller-2.jpg)”, “@id”: “”, “url”: “[https://bayourealtors.com/](https://bayourealtors.com/)”, “telephone”: “2813374557”, “address”: { “@type”: “PostalAddress”,
Structured Data Tester not picking up AreaServed Schema : SEO Read More »
Websites that use structured data have reported a boost in the click-through rate (CTR) and conversions. If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s
Data-vocabulary.org structured data markup will be ineligible for Google rich result features starting on April 6, 2020, the company announced Tuesday. Site owners will need to convert to the schema.org markup if they want their pages to be eligible for Google rich results. Why we care If your pages are still marked up with data-vocabulary.org
Google will drop support for data-vocabulary.org structured data on April 6 Read More »
Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results. All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data. Related: What Is Schema Markup & Why It’s Important for SEO What is data-vocabulary.org? Data-Vocabulary.org Structured Data
Google Ends Rich Results for Data-Vocabulary.org Structured Data Read More »
Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data
Google Search Console unparsable structured data report data issue Read More »
It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on
The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website Read More »
