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Best Practices That Will Maximize Your Subject Line Open Rates

While email continues to be an effective marketing tactic to capture, nurture, and convert leads, your success depends on your ability to craft a message that lands in the inbox and engages your customers. So while many organizations boast huge contact lists, they’re of very little use if you can’t use them to capture your …

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2020 Contenders Are Subjecting Us to Mile-Long Subject Lines | Acumen

Have you noticed your inbox getting not just more cluttered but also more verbose? It’s intentional. An appeal from Bernie Sanders to contribute to his self-imposed donation deadline is 46 words long. Yes, 46 — the same number of words you’ve read in this story so far. A similar donor call from Cory Booker is …

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2020 Contenders Are Subjecting Us to Mile-Long Subject Lines | Politics & Power

Have you noticed your inbox getting not just more cluttered but also more verbose? It’s intentional. An appeal from Bernie Sanders to contribute to his self-imposed donation deadline is 46 words long. Yes, 46 — the same number of words you’ve read in this story so far. A similar donor call from Cory Booker is …

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The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy

Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence …

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