surges

Recommerce Surges as Retailers, Brands Get in the Game

Recommerce, the process of selling used products or excess inventory, is growing 20-times faster than the broader retail market. An example is thredUp, which receives used merchandise from consumers and then resells it. Recommerce — “resale commerce” — is the process of selling used products or excess inventory to companies or consumers. Both Millennials (birth …

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As podcast popularity surges, unique opportunities are emerging for marketers – Econsultancy

Podcasts have never been more popular and as consumption of them grows, their popularity with digital marketers is also growing. According to Adobe Analytics, which surveyed more than 1,000 US consumers and looked at ComScore data covering 193m unique visitors to American mobile apps, podcast mobile app usage has surged by 60% since January 2018 …

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Native ad buying surges 74%, programmatic slips 12%

According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: MediaRadar (July 2017) According to the …

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Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your… Please visit …

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