Last week Facebook announced that organic post reach for Pages would continue to decline as part of a new effort to focus on person-to-person interactions. Publishers and brands who used to connect to people via their Facebook Pages will need to re-think how they engage with people on the platform going forward. Of course, you […]
Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive Read More »
Advertiser & Editorial Disclosure Starting a business can feel like trying to carry an egg through an obstacle course. You’re jumping hurdles, climbing vertical walls, and crawling through muck and mud. As the intensity of the challenge rises with each new encounter, you have to shelter a small, fragile object. Most small business owners have
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Search Engine Opitimization (SEO) is one aspect of digital technology that’s constantly changing. Google and the other leading search engines spend a lot of time working on their algorithms with the goal of providing users with the most relevant search results possible. But what exactly has happened this year? SEO Is Always Changing The ever-changing
Keeping Up With SEO Trends Key to Business Survival Read More »
Uncharted Supply Christian Schauf, from Burbank, Calif.; and Mike Escamilla, from Park City, Utah, of The SEVENTY2 — survival kits that help users get through the first 72 hours of an emergency. 95% of emergency situations are resolved in the first 72 hours, but what you do in those first 72 hours can mean the
Businesses along the Gulf Coast are still in the midst of recovery efforts after Harvey. But another storm is already poised to have a similar impact on residents and businesses in Florida. For the businesses that have been impacted by Harvey or are potentially facing effects from Irma, the first priority as the storm passes
In Harvey Aftermath with Irma Incoming, Small Businesses Must Focus on Survival Read More »
The Cases for and Against Snapchat’s Survival Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as an essential medium for advertising. In spite of their recent struggles, the Snapchat
This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my
