switched

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

In the world of Google Ads, there’s a choice for each and every campaign’s ad delivery method: standard or accelerated. Do you want to spend your budget evenly over time (standard), or do you want to spend your budget more quickly (accelerated)? I understand the impulse to go accelerated. It sounds better in some ways. …

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Google Switched to Mobile First Indexing – What it Means for 2019 SEO

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular …

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Facebook Identifies Bug that Switched the Default Post Setting of 14 Million Users to ‘Public’

Facebook has reported yet another privacy issue, this time related to the audience of your posts. For just over a week last month (between the 18th and 27th to be exact), Facebook’s system automatically changed the default audience for 14 million users’ posts to ‘Public’, even if the user had previously had the default set …

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