As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. […]
This is a guest post from Anna Konovalova at FlippingBook. How much has changed in content marketing over the last few years? Well, for one thing, more and more marketers have started to invest in creating and promoting powerful content. In fact, content marketing is more important than ever: 88% of B2B content marketers believe
The Most Efficient Content Marketing Tactics to Use in 2020 Read More »
Protecting your online brand is more challenging now more than ever. Companies can often find it problematic to create a genuine digital brand identity. The growth of social media influencers’ impact on reputation management combined with the impact of third-party and search engine owned review sites, weighs much of the control of brand perceived value
As new online retailers open shop daily, it’s crucial that ecommerce marketers like yourself stay on top of upcoming tactics and algorithm updates if you want your business to stay ahead of the competition. While some things will always stay the same—like using relevant titles and linking to external sources—other elements continue to evolve in
Everyone who is now a successful entrepreneur can truly understand the struggle of becoming one. There is no easy way in growing a small-scale business into a bigger platform, and people need to understand that. Many people try looking for the shortcuts, and this is not how things go while starting a business. From discovering
You already know some of the most common ways to build links: Unfortunately, most of these are either too expensive, too time-consuming, or too saturated. Instead, tap into these three alternative link building strategies that can dramatically improve your rates of link acquisition. 1. Topic Takeover Method Broken link hunting is my least favorite link
Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you
How to Get More Leads on Social Media: 7 Effective Tactics Read More »
You’ve probably heard the expression “The money’s in the list” tossed around your office. Many marketers believe that your email list is one of the most valuable marketing assets for your brand because you actually own the data, unlike your social media followers. However, just collecting hundreds of uninterested subscribers who aren’t engaging your content
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Customer Engagement Tactics Customer engagement. Two words, six little syllables, and a business tactic that, when done correctly, makes all the difference between start-ups surviving year one and SMEs progressing to the big leagues. If you’ve got this far in your business venture with little to no attention to customer engagement, count yourself lucky. In
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Join nearly two thousand senior-level marketers at MarTech, April 15-17 in San Jose, for an unrivaled conference experience. You’ll access 65 (and counting!) expert-led sessions, keynotes and presentations, dozens of martech solution providers, exclusive community networking, and the actionable tactics you need to overcome the universal challenges of modern marketing: Struggling to see results? Experts
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