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The North Face gets a thumbs down from SEO community after manipulating Google image search results

[ad_1] Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone …

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Social Proof: The Thumbs Up For Your Business

[ad_1] Many companies spend a lot of resources on SEO to increase traffic for greater profits, and I’d be the first to say that’s a worth while endeavor. I believe every website needs at least rudimentary optimization. However, while SEO is an important element in marketing, sometimes traffic isn’t the problem. Sometimes you need more …

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