Tracking

Apple and Google are building coronavirus tracking into iOS and Android

You can read our most essential coverage of the coronavirus/covid-19 outbreak for free, and also sign up for our coronavirus newsletter. But please consider subscribing to support our nonprofit journalism. To build the voluntary contact tracing network, the new tech will rely on bluetooth, typically used for short-distance communication between devices. When a person tests positive for the virus, they […]

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Benefits of GPS Tracking for Enterprise Vehicle Fleets

SEO BLOG / Good To SEO

GPS technology has been a groundbreaking development for industries worldwide. The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. The founding principle behind the creation of these systems is to measure and manage every detail of complex business operations and increase the

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Micro conversions: What they are and why you should be tracking them

SEO BLOG / Good To SEO

Every business sets goals to lead them to success. It could be user sign-ups, the number of products sold, or services that customers are paying for. While reaching these goals is important, it won’t happen overnight. For instance, think of how you normally shop online: You may have found the store through social media or

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13 Google Analytics Tracking Mistakes (and How to Fix Them)

SEO BLOG / Good To SEO

If you saw this traffic drop in your Google Analytics account… …then you’d probably want to prioritize improving SEO for that page. But what if this data is flawed? There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in Google Analytics. You know the saying: garbage

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The state of tracking and data privacy in 2020

SEO BLOG / Good To SEO

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm, digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of

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Measure Form Usage with Event Tracking – Whiteboard Friday

SEO BLOG / Good To SEO

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in

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Google Chrome 80 Is Restricting Cookie Tracking in Feb 2020

SEO BLOG / Good To SEO

Photo by Ellieelien on Unsplash With all the fear and panic surrounding Apple’s ITP 2.2 and 2.3 updates this year, did the industry forget that ITP-like restrictions are coming to Google Chrome 80, too? Unfortunately, it appears so, according to a recent AdExchanger article: “Google is less than two months away from instituting a policy

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Make your remarketing more effective and less annoying with call tracking data

SEO BLOG / Good To SEO

It’s estimated that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a whole lot of opportunities to acquire new customers, and just as likely, annoy the everloving snot out of thousands of others. When you use remarketing to stay top-of-mind with customers, you’re walking a fine line between drawing in

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Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

SEO BLOG / Good To SEO

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel

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3 Types of Keyword Tracking

SEO BLOG / Good To SEO

Keywords have been the foundation of search engine optimization (SEO) since the inception of search engines. As keyword ranking evolved over the decades, so has the way we track them. So What Does Keyword Tracking Mean? Tracking keywords involves using software to monitor a specific set of keywords on an ongoing basis. There are many

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