Tracking

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A-Post to Marketing Land, Apple, Channel: SEM, Google, Google: AdWords, Google: Analytics, SEO BLOG / Good To SEO

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limit third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. […]

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update Read More »

Reasons To Consider Call Tracking With Call Recording

Advanced PPC Strategies, call tracking, How To, ppc call tracking, SEO BLOG / Good To SEO

August 29, 2017 Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have

Reasons To Consider Call Tracking With Call Recording Read More »

Customizing Content and Tracking Success on 4 Social Media Platforms

SEO BLOG, social, Social Media Strategy / Good To SEO

Facebook, Instagram, LinkedIn and Twitter content strategy Just like snowflakes, no two social media platforms are alike. Yet marketers often take the one-size-fits-all approach to social media advertising, applying the same methodology to all clients and campaigns regardless of objectives and using the same creative across all marketing channels. While this approach is undoubtedly easier,

Customizing Content and Tracking Success on 4 Social Media Platforms Read More »

Local SEO Guide Launches Tool for Tracking Google My Business Updates

SEO BLOG / Good To SEO / 1 Comment

Google has always been a dominant force in the local listings ecosystem, but an increase in the number of consumers searching for local business information across Google properties has brought the accuracy of Google My Business pages, or the lack thereof, to the forefront. Today, boutique SEO firm Local SEO Guide is releasing its own

Local SEO Guide Launches Tool for Tracking Google My Business Updates Read More »

Tracking campaigns in Google Analytics

Google Analytics campaign tracking, Measuring digital marketing effectiveness, SEO BLOG / Good To SEO

A how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple steps and see why it’s so important. Being able to track where your visitors are

Tracking campaigns in Google Analytics Read More »

Google Analytics Example of email tracking

Email campaign tracking with Google Analytics

Email marketing analytics, SEO BLOG / Good To SEO

A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond

Email campaign tracking with Google Analytics Read More »

Brand Tracking: How to Fix Outdated or Broken Programs

SEO BLOG / Good To SEO

Tracking programs have been a foundation in the marketing suite for decades, serving as an essential ingredient to assess and scrutinize shifts in brand KPIs and consumer attitudes and behaviors. By collecting data from a static group of consumers on a regular basis, marketers can track and benchmark everything from brand awareness to customer satisfaction

Brand Tracking: How to Fix Outdated or Broken Programs Read More »

5 Extremely Useful Hashtag Tracking Methods For Online Business

Guest Posts, hashtags, SEO BLOG, Social Media / Good To SEO

The way people interact with brands has been drastically changed in the last few years. If you want to win over millennials on social media, then you got to walk an extra mile. With the help of social listening, you can develop a long-term and engaging relationship with your audience. By performing hashtag tracking, you

5 Extremely Useful Hashtag Tracking Methods For Online Business Read More »

6 Signs You Need to Start Tracking Your PR ROI Better

Brand Tracking, Marketing, SEO BLOG / Good To SEO

Get people to say nice things about your brand. That’s what PR is. Simple concept, really. Unfortunately, this simple concept is rather hard to execute. It’s not all after work drinks and glamorous parties. On top of networking, PR teams are always busy writing press releases, sending outreach emails, launching social media campaigns, and more.

6 Signs You Need to Start Tracking Your PR ROI Better Read More »

12 Alternatives to Google Alerts for Tracking Mentions Across the Web

alternatives to google, apps, Google Alerts, google apps, SEO BLOG, Tools & Tips / Good To SEO

How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche? It’s impossible to monitor everything when there is so much happening online. But fortunately, there are some web monitoring tools that can help you

12 Alternatives to Google Alerts for Tracking Mentions Across the Web Read More »