Transitioning to a genuine data-driven culture may be one of the key success factors for today’s businesses. Yet, for many organizations, it still poses a challenge to establish and maintain. After all, it’s not just a matter of acquiring robust BI software, hiring the right talent, defining clear strategies, or even setting up trainings. It’s […]
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In 2017, the digital marketing landscape built itself around video ads, mobile optimization, big data, dedicated apps, SEO audits, high-quality content, and smart machines. An eventful year, indeed! As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond.
10 Digital Marketing Trends That Are Totally Transforming The Landscape This Year Read More »
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Innovation and Florida are in the same sentence at Synapse, a company that’s deploying a methodology to connect all business personas within a multifaceted ecosystem. Brian Kornfeld, co-founder and Head of Operations at Synapse, is featured on this episode of Social Business Engine and shares the inspiring story behind the company’s impact on innovation in
How Synapse is Transforming Tampa Bay through Innovation Ecosystems Read More »
The news was horrifying. There had been a mass shooting. Then another story broke. Some madman with his fingers on a big red button with megalomania syndrome was testing nuclear weapons. It’s not a good way to start the day. If we listened all day to the 24/7 news cycle we would all be clinically
5 Inspiring Books That Are Transforming My Life and Business Read More »
A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale. CPAs and bounties are still primary considerations in partner marketing.
How customer lifetime value analysis is transforming partner marketing Read More »
Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step
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In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. The most successful marketers are agile in their approach and use analytics to drive core business KPIs. Even the marketers with non-analytical background are building their analytical acumen to be more effective. The
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(Family Features) One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations. As small business owners look to transform digitally, they
Digitally Transforming Your Business – Mountain Grove News-Journal : Family Living Read More »
(Family Features) One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations. As small business owners look to transform digitally, they
Digitally Transforming Your Business – The Southeast Sun: Family Living Read More »
