Unmeasurable

Multichannel Attribution: How to Measure the Unmeasurable

If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing, […]

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This ‘Unmeasurable’ SEO Metric Is Incredibly Important – Forbes

This ‘Unmeasurable’ SEO Metric Is Incredibly ImportantForbesGetting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search … Source link