UserGenerated

Saddleback Leather Co.

How to Craft a Platform-Agnostic User-Generated Content Strategy

SEO BLOG /

This is a guest post from Kate Lynch at Workamajig. What others think about your brand and your products matters, especially to would-be buyers. Positive reviews from existing customers act as digital word-of-mouth, mitigating fears and prompting action. A sound, user-generated content strategy can help you leverage this word of mouth to turn window shoppers […]

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TradeGecko customer review request

Building Social Proof and User-Generated Content: How Email Can Help

SEO BLOG /

While people use digital devices to browse and shop online, using their phones to make purchases, the online experience hasn’t completely changed how people shop. In fact, people still look to their friends, families, and others for validation before they buy. That’s why social proof has become so critical for ecommerce marketing. It’s that little

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How to Create an Instagram Content Strategy With User-Generated Content : Social Media Examiner

How to Create an Instagram Content Strategy With User-Generated Content : Social Media Examiner

SEO BLOG /

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media

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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic] : MarketingProfs Article

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic] : MarketingProfs Article

SEO BLOG /

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience. Consumers tend to consider visual UGC more influential than brand pics or videos, and user-generated photos are much

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Reasons to Use User-Generated Content Instead of Stock Photos

SEO BLOG /

Let’s face it, stock photography is boring. As consumers become inundated with marketing content, they increasingly resist anything that looks and feels inauthentic, which unfortunately describes much of traditional marketing and advertising. In fact, 84% of millennials don’t trust traditional marketing and 92% of consumers trust user-generated content more than advertising. Although there has been

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3 tips to make user-generated content one of your most powerful marketing weapons

Customer reviews and social proof, ecommerce /

91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations When employed correctly, user-generated content (UGC) provides a win-win situation for businesses and consumers alike. The more content real customers create, the less content marketers are responsible for planning. Additionally, UGC is highly trusted by consumers because

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