Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and chances are, you’ve experienced a winback campaign in one way or another. A winback email campaign is a series […]
Winback campaigns: Examples, strategies, and best practices | Vero Read More »
This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel, which metrics you should be tracking, and actionable tips you can start using today. Let’s get started! The lead generation funnel As with
Lead generation strategies: What you need to know | Vero Read More »
It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games. Why we love anniversary emails
How to use anniversary emails to boost engagement | Vero Read More »
It’s time to sit down and revamp your SaaS company’s emails, and you aren’t sure where to start. Is email marketing for SaaS like every other industry? For most of us, the emails we have the most experience with are the ones that end up in our mailboxes, possibly from retailers. Many of the email
Email marketing for SaaS: What you need to know | Vero Read More »
You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time. And then…crickets. Or even worse, complaints roll in. What went wrong? If you don’t test your emails, you’ll never know. Email errors or
Email testing: What you need to know to get started | Vero Read More »
Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring cross-sell emails so that you’ll be ready to forge a new (and profitable) path in your email marketing and automation efforts. What is a cross-sell email A cross-sell email is
What you need to know about cross-sell emails | Vero Read More »
Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. It’s worth the little extra work. The sale doesn’t end at checkout Post-purchase email campaigns are the sequence of messages you send after a customer has submitted an order. They span
Post-purchase emails 101: What you need to know | Vero Read More »
If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are prevalent enough that you can assume nearly all software companies use some version of it, or a freemium product. While having a free trial is a given, new users who automatically become engaged
Free trial emails 101: What you need to know | Vero Read More »
Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while driving sales and boosting retention. While there are many moving parts to developing a rewards program, having a robust customer loyalty email strategy can go a long way. What reward
How to use reward emails to boost your rewards program | Vero Read More »
There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than ten hours a day on their phones or computers and take in media via the radio, television, magazines, and newspapers. With so much time spent on our phones, what’s the
SaaS multi-channel marketing: What you need to know | Vero Read More »
