TweetDeck has announced that users are now able to upload and send videos via tweet through the Twitter management app. Still something of an under-rated tool yet one widely used by social managers, Twitter has been rolling out gradual upgrades to TweetDeck over time. Last September, they added new time and date search filters to […]
Twitter Adds Ability to Upload and Send Videos via TweetDeck Read More »
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s
5 metrics to measure the success of Facebook videos Read More »
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized for mobile? As it turns out, there are several important
Creative Considerations for Videos in the Mobile Feed Read More »
YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar Shave Club, who turned an irreverent video for cheaper razors into a $1 billion company. Now the question becomes whether or not YouTube can do the same for B2B businesses. In my experience,
How To Optimize Videos For YouTube Search 09/14/2017 Read More »
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Google announced in the Local Guides Forum that they now are rolling out support to upload videos to Google Maps local listings on Android devices. The help document explains the feature is currently only available to Android users. Google wrote, “To add videos, you must use an Android device. To remove videos, you must use
Google Maps local listings can now have videos uploaded Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google knowledge panel ads, Google Maps videos & AMP survey Read More »
As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us. Have you ever found
8 Ways to Make Better Live Videos on Social Media Read More »
Do you want to create square videos for Facebook and Instagram, or other social networks? In this post, I’ll show you how to quickly and easily make and produce square videos using Microsoft PowerPoint – no video editing expertise required. The end result is similar to that which you’d get using a paid tool like Animoto…
How to Make Square Videos for Facebook Using PowerPoint Read More »
