VP

Microsoft VP on How Microsoft Competes with Amazon for Cloud Business

Microsoft is competing with Amazon for the enterprise cloud by focusing on being more than just a technology provider. Julia White, Microsoft’s Corporate Vice President of Azure Marketing, says that they are “helping companies with their transformation and not just being a technology vendor or a cloud vendor for them.” Microsoft Corporate VP of Azure […]

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Mark Ritson & Facebook VP Steve Hatch to speak at Festival of Marketing 2018

Steve Hatch, VP, Northern Europe at Facebook, and Mark Ritson, Marketing Week columnist and Adjunct Professor of Marketing, Melbourne Business School, will take to the Headline Stage to close day two of the Festival of Marketing 2018, Oct 10-11 in London. Ritson and Hatch have been added to a list of headliners that also includes

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Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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In 2016 Memo Facebook VP Defended Company Policies, even if it Results in a Terrorist Attack

“I want to talk about the ugly,” said Facebook Vice President Andrew “Boz” Bosworth in a memo dated June 18, 2016. The explosive memo, leaked this week by an insider, goes on to defend and justify Facebook’s “questionable contact importing practices” and “all of the work we do to bring more communication in”. Bosworth justified

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E-commerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Avvo hires Jennifer Kline Shernoff as VP of Marketing, Jeremy Reitman as VP of Organic Marketing

Jennifer Kline Shernoff joins Avvo with nearly 18 years of experience in marketing, product management, technology, and operations, with 15 years spent at financial services companies. Most recently, she led the customer experience practice for Liberty Mutual Insurance’s commercial business and was responsible for setting the strategic direction across multiple consumer touch points. Prior to

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Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP

Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take the stage at the MarTech Conference in Boston. The two will cover how GE Digital uses Allocadia’s marketing management platform to to manage marketing budgets and set up a standard taxonomy across its marketing organization so

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