Executives at Facebook are reportedly considering the option of a “kill switch” that would turn off all political advertising in the wake of a disputed presidential election. Put more simply: Executives at Facebook are reportedly admitting they were wrong. As recently as mid-August, Facebook leaders were on a press junket touting the site’s new Voting […]
Facebook’s ‘Kill Switch’ Solves the Wrong Problem Read More »
At a typical annual meeting of the Association for Computational Linguistics (ACL), the program is a parade of titles like “A Structured Variational Autoencoder for Contextual Morphological Inflection.” The same technical flavor permeates the papers, the research talks, and many hallway chats. At this year’s conference in July, though, something felt different—and it wasn’t just
The field of natural language processing is chasing the wrong goal Read More »
After months of work, the UK has ditched the way its coronavirus-tracing app works, prompting a blame game between the government and two of the world’s biggest tech firms. So what went wrong? At the end of March, I got a text from a senior figure in the UK’s technology industry. This person said they
That’s what makes it a model. The map is not the territory, and a model is nothing but a stripped-down approximation of what might be happening. By definition, the model for your problem, your organization, your opportunity–it’s not actually the thing being studied, it’s a simplified version of it. At higher magnification, your model is
If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big and small need a crisis plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. When
At the most basic and fundamental of levels, sales is a relatively straightforward and simple affair. You have a thing that you want to sell, whether it’s a physical product, a digital product, a service, a subscription, or whatever else it might be. If you want to make money, you have to sell that thing.
Sponsored Startup life is not for everyone due to the shear stress of trying to succeed. A handful of large companies have the luxury of leeway in terms of allowing an employee to do the bare minimum. But for most startups and those involved on the ground level, the personal satisfaction of being able to
Startup Trending in the Wrong Direction? Areas To Focus On To Steady The Business Read More »
Regardless of what you do with your days and nights, you’d be hard-pressed to never have used Google at some point in your life. Chances are, as we’re off and running in the year 2020, you’re using the “free” internet database and information machine on a weekly basis – most likely daily – and for
8 Things That Are Wrong with Google Search Today Read More »
We ran a test recently on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). Some of the advertisers were official World Cup sponsors; others had an alternative football sponsorship association – and we evaluated them using a new pre-test methodology that was co-created with
Why are big advertisers still getting this wrong? Read More »
Search engines are among the most important and most mysterious pieces of online infrastructure. Their role (complex as it is) is to bring some semblance of order to the otherwise chaotic, unimaginably large and constantly shifting corpus of information that is the web, so that when you or I are looking for something online, we
The Top 5 Things Wrong in the WSJ ‘Expose’ of Google Read More »
