Yelp

In feature battle with Google, Yelp improves restaurant waitlist functionality

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google. Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist,

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Yelp launches 'Showcase Ads' and store visits attribution

Yelp launches ‘Showcase Ads’ and store visits attribution

This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.” Showcase Ads. Yelp describes the new ad unit

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Yelp cracks down on 'review rings' as Google continues to see widespread mapspam

Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most recently, the CBC investigated the category and found “a sprawling network of fake locations

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Google Maps the dominant local search tool, followed by Facebook and Yelp

Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed

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Survey: 97% of online adults transact with businesses they find on Yelp

Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision. The survey of more than 6,000 adults is a follow up to studies conducted by Nielsen in 2012 and 2016.

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