YMYL

A no-nonsense guide to using YMYL and E-A-T in SEO

Over the past year, you’ll have seen YMYL and E-A-T referenced a lot in SEO discussions. These come from Google’s Search Quality Rating Guidelines (PDF), which are used by a human team of assessors who manually rate the quality of Google’s search results. While these guidelines aren’t designed for SEO purposes, they do give us […]

Google Suggests YMYL Sites Should Have An Expert To Write The Content

Google’s John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a “shaky foundation.” He said it probably makes sense for you to find experts to write

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