ZeroBased

What is zero-based budgeting and how can it help you?

The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – says, “You don’t need me anymore.” Accurate forecasting (even close to being in the ballpark) is the hallmark of the great marketers I have worked […]

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How A “Zero-Based” Calendar Can Supercharge Your Productivity

As a solopreneur, I create my own schedule and my productivity is limited only by the hours in my day and how I manage them. To that end, I’m always looking for better ways to keep track of tasks, arrange my days, organize my To-Dos and decide my priorities. I was intrigued by the “Zero-Based Calendar” approach