Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you Is your…
Planning and budgeting
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How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if…
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Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of…
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If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring…
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How to optimize your marketing and media priorities for the year ahead Smart Insights have launched their first ‘playbook’ in response to our members’ feedback. Download Premium Resource – Paid…
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A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How…