Planning and budgeting

What is zero-based budgeting and how can it help you?

The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – says, “You don’t need me anymore.” Accurate forecasting (even close to being in the ballpark) is the hallmark of the great marketers I have worked …

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How effective marketing planning can boost productivity

A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc basis, whilst in others, there was no discernable plan at all! As an idealistic marketing …

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4 ways to upgrade and modernize your business in 2019

Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you Is your business at risk of being left behind in this increasingly competitive digital age? Are you failing to meet the heightened expectations of the modern consumer? …

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8 easy to use annual marketing plan and budgeting templates

How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. This is …

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